Interbike is still THE show to go to, especially for those who like desert riding on hot scoots, but this year's Eurobike, bouyed by better-than-forecast bike sales in Europe, was a scorcher in more ways than one.
Eurobike challenges for Interbike’s crown
Eurobike, which finished on Sunday, got 23 500 trade visitors over three days, a 15 percent increase over the 2003 show. The show had 667 exhibitors, 20 percent more than last year.
There were 20 000 visitors on the public day and the press room registered 800 journalists from 28 countries.
Eurobike was first staged in 1991.
In other news...
US bike brand Specialized has appointed David Schriber as its chief marketing officer. This week …