With 24 000+ trade visitors expected by the end of play today (the show opens to the public on Sunday) and just about every key US and European bike brand, Eurobike is now the dominant show in Europe. Its importance is underlined by the attendance of more US trade bigwigs than in previous years. Many US companies are hoping bouyant bike sales in Europe will make up for sluggish sales at home.

Eurobike awash with US bigwigs

The CEOs, presidents, VPs and other execs spotted at the show include:

John Burke – Trek

Jeff Lindski – Litespeed

John Tomac – Tomac Bikes

Mike Sinyard – Specialized

Bob Buckley – Marin

Patrick Seidler – WTB

Jim Ford – Haro

Chris Hornung – Pacific

Greg Gatta – Cannondale/Pegasus

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