BikeBiz Bicycle and cycling retail news
Continental distributor Cambrian Tyres has signed up Swiss wheel specialists EDCO, with stock arriving from January.
Having been manufacturing since 1867 and making bicycle parts since 1902, EDCO was bought by TSG in 2007 and has since expanded its bicycle catalogue to include complete wheels, monoblock cassettes and soon pedals too.
“This is a natural step, from tyres onto complete wheels, especially with a European company that hand build all their wheels and who are targeting the premium end of the market. This is in line with a large segment of the Continental brand that we’ve been distributing for the last 25 years”, commented Cambrian’s southern sales manager Mark Turner, who first approached EDCO.
The wheel range starts at £549.99 and extends via the carbon clincher and tubular options through £1,199.99 up to £2,149.99 for the 999 gram SuperSport Neggia Light 25mm (tubular) set. Each wheel is hand built using Sapim spokes and is intensively tested.
A big plus for both the dealer and the consumer is that every EDCO wheel set will be supplied with a pair of Continental tyres.
Cambrian are targeting a select dealer network and will not offer EDCO products to online dealers. The official UK launch will take place at the London Bike Show in February, on stand LB300.
EDCO’s MonoBlock cassettes are available for both Shimano/SRAM and Campagnolo systems, with 11 speed options even compatible with 10-speed hubs.
The brand is also promising a 2015 launch of a revolutionary new pedal. The 3AX sway system is designed to allow the cyclists feet to move sideways, 2 degrees each way on the axle, allowing a "more natural flow with each pedal stroke".
Dealer enquiries are welcome via Cambrian Tyres on 01970 626777.
