BikeBiz Bicycle and cycling retail news
Further to opening a dedicated showroom during August, EBCO has now announced a series of ‘E-bike concessions’ now available to retail partners.
Incorporating EBCO branded wall panels, signage and bike displays for its three modelsʼ, the concession provides partners with in-house marketing material, as well as planned brand marketing both in print and online.
EBCOʼs managing director, Paul Stanforth, told BikeBiz: “Our offer will include all fittings, POS and stock. The margins are healthy, given the zero outlay and risk for the retailer and new stock will be delivered immediately after a sale is completed. This will also allow us to protect the EBCO brand both in how it is marketed and priced in store. It really is a no-brainer, as far as we can see, but we are limited to the number of concessions we can offer so interested retailers should act quickly.”
Each EBCO bike is available as both a low step over, or roadster, giving a complete range of six bikes in total. The initial pilot concession scheme, consisting of six retail outlets, will launch soon. For more on the brand and the available concessions, visit EBCO at the London Cycle Show on stand F17b.
EBCO: 01926 437711
