Myagi already works with Norco and Lapierre overseas, as well as Jack Wolfskin, adidas and Blacks over here

E-learning network Myagi targets UK cycle industry

Myagi may not be a familiar name to the UK cycle trade, but the E-learning business has been working with Lapierre and Norco in Australia and the US, as well as Jack Wolfskin, Blacks and adidas in the UK outdoor sector.

The Silicon Valley Venture backed tech business is now expanding into the UK cycling industry after last year’s success in the outdoor trade.

Myagi’s network connects retailers with brands and provides a common industry platform to deliver on demand training to help front line teams maximise sales. Individual learners have their own dash board similar to a social network, where they can monitor their own progress. Team managers can also monitor activity and reward success. The training is delivered in the form of short videos and can be accessed from any web enabled device and uses a short quiz to measure outcomes.

Myagi was established in Melbourne Australia in 2013 by retail technology entrepreneurs Simon Turner & Tom McLeod.

“The UK cycling industry is a natural step for us given the industry’s focus on technical know-how and the wide distribution enjoyed by many brands through lots of retailers,” said Simon Turner, CEO & co-founder of Myagi.

“We’re already seeing great results with leading brands and retailers such as La Pierre, Norco and Mike’s Bikes in both the United States and Australia. We’re excited about working with the UK as we expand our network in cycling globally.”

Since Myagi launched in the outdoor industry in 2014 it has been adopted by the likes of Merrell, Jack Wolfskin, Adidas Outdoor and many more. The Online network has also been adopted by Blacks, part of the JD Plc group of companies. This significant commitment has led to a roll out across UK retail in the sector.

Business development manager for Myagi Richard Smith commented: “We are passionate about providing a cost effective, measurable and engaging online platform to help up-skill retail sales associates. By allowing brands and retailers to easily share product knowledge and sales skills we make learning easy and fast. We can also help improve and measure face to face training which has always been a huge challenge and significant cost to suppliers and retailers alike."

Myagi are currently consulting leading suppliers, national and independent retailers, to gauge opinion and gather feedback to ensure they understand and deliver exactly what the cycling industry needs.

Interested parties can head to the official site or contact Richard Smith, UK Business Development Manager on 07940 066592 or

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