E-bikes ‘fall under spotlight’ at Brussels event

International business leaders in the cycling sector came together with senior figures in Europe’s industrial and mobility sectors at a special event on 22nd May in Brussels.

Hosted by Edinburgh Napier University and the Mountain Bike Centre of Scotland (MTBCOS), the Cycling Industries Europe event discussed ‘taking the lead in new mobility’, with the agenda looking at how ready industries are to respond to the rapid growth in e-bike sales.

Key topics covered by the day event included:
– Is the cycling industry ready for rapid growth?
– What’s the impact on the cycling industry and what’s the benefit for Europe?
– Panel discussion: Smart connected cycling taking the industry to the next level.
– New business models creating growth: What’s the role of tax incentives, leasing and financial services?

Lead academic of the MTBCOS and professor at Edinburgh Napier University Geraint Florida-James said: “With the global cycling product market forecast at $64 billion by 2025, we are taking steps to ensure that Scottish companies are best placed to develop innovative products through collaborative knowledge exchange programmes to access this market. It truly is an exciting time to be involved with the cycling industry.

“We are delighted to be working together with Cycling Industries Europe to ensure that Scotland is well placed to take advantage of this new mobility agenda.”

Cycling Industries Europe’s CEO Kevin Mayne said: “Cycling Industries Europe has been created to position the cycling industries at the heart of the EU’s policy agendas, showcasing the products, services and business models that will grow cycling for the good of society and create opportunities for business. We are delighted that Edinburgh Napier University hosted this event, its work creating the Mountain Bike Centre of Scotland is a great example of how industry and public bodies can collaborate in the future.”

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