Details for the Sportline 2018 bike launch revealed

Sportline’s 2018 bike launch show will take place in Milton Keynes between September 12th and 14th 2017.

Taking place two weeks after the Eurobike Show, the bike launch will aim to give dealers a chance to take in the latest bikes from Genesis, Saracen, Ridley, Ridgeback, Adventure and Wishbone in what Sportline is calling a ‘more relaxed and enjoyable setting.’

All the bikes will be on show at Bradwell Abbey, with the brand managers there ready to explain the new models as well as handing out copies of the 2018 catalogue to anyone who needs one.

Parking will be free for attendees and the distributor will provide lunch and drinks. For full details and registration, visit the Sportline website here. Members of the cycle trade can register for the show now by emailing

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