Decathlon has appointed Manchester-based PR Agency One to handle its public relations.
The consumer and B2B agency has been briefed to increase brand awareness, as part of a major marketing drive to raise Decathlon’s brand awareness and store footfall in the UK.
Founded in 1976 in Lille, France, Decathlon has stores all over the world. Decathlon UK launched in 1999 and now has 42 UK stores.
PR Agency One will carry out an evaluation of Decathlon’s marketing activity in the UK, using the agency’s proprietary evaluation system, OneEval.
Philippe Rebelo, UK marketing director at Decathlon, said: “PR Agency One demonstrated a clear understanding of not only what we as a business are trying to achieve within this territory, but how to use PR to achieve this.
PR Agency One MD James Crawford said: “Decathlon is one of the world’s biggest sports retailers. We are thrilled to be helping them gain greater brand awareness and store footfall in the UK, and increase sales."