Daysaver has announced that Lars Hjort will advise and support the U.S. market development and the expansion of B2B partnerships in other markets.

Joining as a shareholder, Hjort brings deep network and go-to-market expertise to accelerate Daysaver’s next stage of growth. The Swiss brand for modular, workshop-quality bicycle multitools says this move signals long-term alignment with founders Peter Eisenegger and Daniel Landolt and its commitment to the next stage for the business.

Lars brings a rare combination of industry experience, network, product understanding and practical go-to-market know-how. His decision to invest and to help us scale, especially in the United States, underlines our shared ambition: to make Daysaver the reference for Swiss-engineered, modular tools that deliver true workshop quality on the ride and the day-saving brand worldwide – Peter Eisenegger, Co-Founder of Daysaver

In his role, Hjort will:

➔ Develop Daysaver’s U.S. commercial footprint, including distributor and retail partnerships;

➔ Support B2B network growth in priority international markets;

➔ Contribute to business development and leverage Daysaver’s modular platform.

“Daysaver solves real problems for riders with a clever, modular system and outstanding usability,” said Lars Hjort. “The brand’s value proposition — the problem-solving expertise to let riders enjoy their adventures — travels well. I’m excited to help scale the U.S. business and deepen our partnerships globally.”

LarsHjort Daysaver teams up with Lars Hjort to accelerate U.S. market development

Lars Hjort

A modular platform built for riders

Daysaver’s portfolio is organised into two product lines:

➔ Essential Line – for riders who want everything necessary in outstanding quality, in the smallest possible form factor.

➔ Incredible Line – for riders who demand maximum adaptability, including solutions such as the Incredible Pump, which combines high-performance inflation with integrated storage for Daysaver’s modular tools.

All Daysaver solutions are designed to be carried either on the bicycle, in the bicycle, or on the rider, reflecting the brand’s user-centric approach and the reality that different disciplines and adventures require different configurations.

“From day one, our aim was to earn relevance in the world’s key cycling markets with credible products and a focused presence,” added Daniel Landolt, Co-Founder of Daysaver. “Lars strengthens our ability to execute that strategy and to keep building our brand that riders trust when it matters most.”