Dates announced and registration opens for iceBike* 2020

Madison and Sportline have announced the dates for the iceBike* and Sportline Show 2020, and visitors are encouraged to register now.

As in previous years, the trade show will take place in the third week of February from 18th to 20th February and will once again be returning to the Marshall Arena:MK venue.

Visitors can expect to see Madison and Sportline’s portfolio of brands including Shimano, Park Tool, Kryptonite, PRO, Saracen, PEARL iZUMi and Elite to name a few.

CEO at Madison and Sportline Dominic Langan said: “iceBike* over the years has become a stalwart of the trade events calendar and its endurance is a testament to the fact that it is a valued event for the UK cycle industry.

“We massively appreciate every single retailer who takes the time to visit us at iceBike* and once again we will be working extremely hard to put on a show that is as productive as it is enjoyable for our customers. We look forward to welcoming as many of you as possible in February next year.”

There will also be a raft of new brands for dealers to visit for the first time alongside new products, demos, evening entertainment and a range of seminars from industry experts.

The Bike Shop will be set-up in the centre of the show to help advise retailers on merchandising best practise and demonstrate how POS can be used most effectively for each brand.  Freewheel is also an initiative that continues to be a major part of Madison’s future plans, so iceBike* is an opportunity to get the latest on the programme and find out more for those interested in signing up.

More details will be confirmed in the coming months. Register now at

You can read BikeBiz’s roundup of the 2019 show here.

Marshall Arena:MK
Stadium Way
Milton Keynes

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