BikeBiz Bicycle and cycling retail news
Stunt rider Danny MacAskill will be visiting the schools of Scotland to encourage children to cycle to school.
The visits are part of a Cycling Scotland’s initiative, targeting seven areas across the country. Thousands of children across Scotland are expected to ride to school over the summer months and the scheme is targeting kids, parents and drivers.
The campaign focuses on creating ‘Cycle Friendly Zones’ acround schools, where drivers are asked to give children as much space as possible while they are cycling.
The campaign will last six weeks, with outdoor advertising, local radio ads and leafleting being used to draw awareness to the initiative.
Orkney, Moray, Edinburgh, Glasgow, North Lanarkshire, East Dunbartonshire and East Renfrewshire will benefit from the Cycle to School campaign
“Cycling is one of the best forms of exercise," said Cycling Scotland chief exec Ian Aitken. "With an estimated 50 per cent of school children getting less than their recommend activity levels a day, cycling to school is an ideal way of reducing this figure and increasing children’s exercise routine. Getting children out in the fresh air also means they will arrive at school more alert and eager to learn.
“Research shows that children want to cycle to school so we hope by making sure drivers look out for them, more children in Scotland will get on their bikes and cycle to school.”
