BikeBiz Bicycle and cycling retail news
Cyclorise has been named as UK distributor for wearable tool brand Fix Manufacturing.
Complimenting its range of packless-oriented brands such as GUP Industries, Sahmurai Sword and the distributor’s own-brand LourÃ, Fix will offer a range of ‘extremely compact’ multitools. Cyclorise was also named as UK distributor for suspension grip brand Revgrips at the end of last year.
“We have long been on the lookout for a multi-tool brand,” said Cyclorise owner Thomas Dibley. “As a lover of packless riding, I’ve wanted to represent a tool brand that not only shone above the rest in terms of quality and usability but could easily be carried without the need of a backpack or saddle bag.
“Fix’s range offers exactly what I wanted in a tool along with carrying solutions to boot! The incredible image of the brand is bolstered with team members of extreme-sport royalty, such as Aaron Gwin, Hans Rey and Steve Caballero, which is a slam dunk in our eyes.”
Owner of Fix Manufacturing Tony Zentil added: “We are excited to partner with Cyclorise in expanding our distribution into the UK. Cyclorise understands our ethos of minimal carry when riding. Our range compliments other brands they offer and we can’t wait to see what synergies present themselves as we move forward.”
Cyclorise will be launching with the complete range of cycle products from Fix, but will later expand to other sports that cover snow, skate and surf in addition. Sample product and POS will be on display at the Bike Place Show with stock landing mid-August.
Find more online at www.cyclorise.com
Trade enquiries: sales@cyclorise.com
