Cyclorise officially separates own-brand Lourí

Cyclorise has separated its own-brand Lourí to become a company in its own right, after booming sales and growing demand.

Lourí was launched earlier this year, offering accessories to help cyclists ditch the backpack on shorter rides.

The brand will now be run exclusively by Siân Dibley, who will focus her time on sourcing, production scheduling, product development and securing international distribution and retail partners.

She said: "I’ve had input into Cyclorise since the beginning, but now I am able to focus all of my time and efforts into growing Lourí of which I am so proud.

"We have so many plans for growing the range within the accessory segment, there’s no time like the present to make it happen."

By separating the Lourí brand, her husband and Cyclorise co-owner Thomas Dibley can focus on distributing their brands in the UK, and in some instances Europe, with equal focus, but they will both continue to oversee the direction of both businesses.

He said: "With our business growth, it was becoming difficult to assign the correct balance of time and focus across our portfolio.

"With Sian now committed to Lourí full time, we can push both sides of the business equally.

"It’s a really exciting time for our business, especially with relocating to Wales and being so close to so many amazing trails. The Black Mountain Cycle Centre is only one mile from us!"

The husband and wife team made the decision to move the businesses from Poole in Dorset to Abergavenny in Wales, where there is more affordable warehousing and office space.

They also wanted to be based in the mountains where cycling is a major part of the local community and world-class trails are located nearby.

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