Cycling subscription brand Swapfiets launches Power 1 e-bike in UK

Cycling subscription brand Swapfiets has announced the launch of its Power 1 e-bike in the UK.

Available now, the Power 1 is an entry-level e-bike with a price tag of £59.90 for a comprehensive, hassle-free subscription model, said the brand.

Richard Burger, co-founder and director of sustainability, said: “Subscriptions are the future of urban mobility, and more customers than ever are opting for a hassle-free experience where they leave all the burdens of ownership to Swapfiets. In our recently published Sustainability Report, our research identified that our bikes have 35% less impact on the planet compared to buying and owning a bike.

“Additionally, it’s not just our product that we’re looking to design with sustainability in mind, behind the scenes we’ve now reached 100% green electricity across all our shops and offices and 60% of the total travel completed by our employees is done by bike.”

All bikes come equipped with reinforced puncture-resistant tyres, a double AXA lock, luggage carrier and lighting for enhanced safety.

Power 1 product specs:
Pricing: £59.90
Registration fee: £39.90 (for flexible subscription holders only)
Customer length: medium: 160cm – 180cm, large: 175cm – 200cm
Power: 250Watt
Torque: 40Nm
Battery: 418Wh on tube
Frames: medium: 49cm, large: 55cm
Display: Shimano E5000
Motor: Shimano Steps E5000
Range: 65 – 80km
Max. speed: 25 km/h
Charging time: 50% charge 1.5 hours, full charge four hours
Gears: one gear
Wheels: 28 inch
Brakes: rollerbrake at the front and coaster brake at rear
Bike weight: 26.6 kg
Battery weight: 2.5kg
Carry weight: 120kg
Colours: matt black, matt hunter green, matt blue granite, matt blackberry wine and gloss salt grey.

Bicycles can be taken for a short test ride from the Swapfiets store located at 58 Commercial
Street. New members can sign-up in the store or at

Read more: Five reasons why now is the time for shared e-bike schemes

Founded in 2014 in the Netherlands, Swapfiets is a ‘bicycle as a service’ company. For a monthly subscription fee, Swapfiets members receive a fully functional bicycle or e-mobility solution for their own use, and if needed, a repair service is available within 48 hours to repair or directly swap the two-wheeler at no additional cost.

Swapfiets unveiled the Power 1 e-bike last year, where it was made available in Amsterdam, Berlin, Brussels, Antwerp, Gent, Mechelen and Copenhagen.

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