BikeBiz Bicycle and cycling retail news
C2W provider Cyclescheme has teamed up with PleaseCycle to offer BikeMiles to participants – the UK’s first national rewards network for cyclists.
Like air miles, BikeMiles allows cyclists to turn miles into rewards using a mobile app and the MyCyclescheme online hub. Cyclescheme participants will be able to log miles cycled and convert their effort into discounts and vouchers from some of big lifestyle brands.
Participating companies offering rewards include CycleSurgery, nuun hydration, Proviz, Howies, Costa, Odeon, Body Shop, Hallmark, Marks & Spencer, Mothercare and Hotel Chocolat.
Ry Morgan, PleaseCycle co-founder, said: “We’re extremely excited about launching a national platform with Cyclescheme. All of their users will be able to log daily rides with our GPS enabled app – allowing them to track personal stats, compete against colleagues and earn rewards from major retailers for their efforts.”
Cyclescheme sales and marketing manager Stephen Holt added: "We are pleased to bring BikeMiles to Cyclescheme participants. Cycling to work is a great way to get fit and save money – now it’s a great way to obtain free rewards. We have an attractive range of offers lined up so people can start logging BikeMiles today!"
PleaseCycle works with organisations to help them understand, encourage and reward employee cycling – a proven way of saving carbon, increasing productivity and reducing absenteeism.
