Cyclescheme’s annual Cycle to Work Day, which aims to encourage everyone to get on their bike and cycle to work, will take place tomorrow, 8th August.
Last year, over 25,000 people took part in the day up and down the country.
According to research by Hawk Incentives, the leading provider of Cyclescheme in the UK, only 6% of British workers currently cycle to work. Over a third (39%), of people say they would like to, but cite the distance (42%), the time it would take (35%) and fear of danger (34%) as their reason not to.
Now in its seventh year, Cyclescheme has this year joined forces with online behaviour change platform and app, Love to Ride. To incentivise people, Cyclescheme along with Cube, Rapha, Ribble, Specialized and Trek have pledged £10,000 worth of motivational prizes for those who sign up to this year’s event.
Adrian Warren, head of the Cycle to Work Alliance, said: “2019 has seen huge, positive changes for cycling, with the Government’s investment in bike racks at railway stations and the updated Cycle to Work scheme guidance.
“Last year we had over 25,000 people pledge to take part in Cycle to Work Day and we’re hoping for more this Thursday. By joining forces with Love to Ride, we think we can achieve that. We all know from that the nation’s enthusiasm for cycling continues to grow and more and more companies are offering the cycle to work scheme, as they recognize the benefits for their employees. So, if you haven’t tried it, or got out of a routine, give it a go!”