NEC show will see brands and guests galore, including Hoy, Rowsell, Voigt, Bontrager, Basso, Boardman and McCall (Davina)

Cycle Show 2014 starts tomorrow

Held from the 25th to 28th of September at the NEC in Birmingham, Cycle Show starts with the trade day on Thursday September 25th. Trade and press can register for free at

First, a quick word about the celeb schedule: On Friday you can see Ivan Basso, Sir Chris Hoy, Keith Bontrager and Chris Boardman. Saturday sees TV’s Davina McCall and Joanna Rowsell visit, while Jens Voigt will arrive at the NEC on Sunday.

And this just in: The winner’s prizes of the trade cyclocross race on Sunday has been confirmed as a GoPro each for the first placed male and female (courtesy of Madison). There are still a few places left and riders can register up until the morning of the race. Pre-register at

Onto the products:

> Ansmann
Ansmann has grown its repertoire with front and rear retro fit kits that come complete with all the necessary products to convert a 26 or 28 inch wheel bicycle. The motor replaces the front wheel hub and is compact with a smooth silent run.

> Bianchi
Bianchi will headline its stand with the brand new super aerodynamic TT-Triathlon Aquila CV. The carbon frame with Countervail Vibration Cancelling technology was engineered and designed using advanced CFD simulation software and pro athlete feedback, and features concealed brakes and a dual position seatpost.

> Bob Elliot
Key brands from the Bob Elliot portfolio will be appearing on Stand M71, including Funkier Clothing, FLR Shoes, Chiba Gloves, NRC Eyewear, Zefal Components, Muc-Off, Schwalbe Tyres & Tubes & Continental Tyres & Tubes.

> Citrus-Lime
As any retailer who knows their onions is aware, it’s all about click and collect these days. But how do you implement it? This is where Citrus-Lime comes in, with the firm keen to prove that click and collect is not solely the domain of big retailers, but something small independents can get involved with too with the right software.

> Chicken Cyclekit
Chicken’s biggest Cycle Show presence yet will see dedicated areas for Campy, Datatag, Deda Elementi, Selle Italia and Vittoria. The redesigned Cinelli range will be there too, as will Nalini, Briko, LAS and Vittoria shoes.

> Colnago
Colnago’s first aero road bike – the V1-r – was designed in collaboration with Ferrari and first seen in the UK during the Grand Depart, ridden by Europcar’s Bryan Coquard. UK fans will now be able to take a closer look at the monocoque frame with aero dynamic tube sections and full-carbon rear dropouts as it comes to Cycle Show.

> Cycle Alert
UK manufactured Cycle Alert detects cyclists in proximity to LGVs and buses, using an RFID safety system. It comes down to a tag fitted to a bike, sensors on the vehicle and a cab-mounted device to alert the driver of a cyclist’s presence. Find out more at the show.

> Datatag
At a time when bike interest is seemingly at its highest for years, bike theft appears to have grown hand-in-hand too. When high-end wheels and components are as valuable to thieves as some frames, protecting the entire bike is a tricky job. Security expert Datatag thinks it has the solution in two new systems – the ‘UV Stealth’ and ‘UV Stealth PRO’ – marking components and frames alike.

The brand’s dirt jumping and mountain bikes can be found over on Stand H11.

> Extra
The distributor of Brooks, Clif, crankbrothers and Time will be over at stand G91.

> Evopos
Ecommerce provider Evopos will be showing off its new EPOS software upgrade. Version 6 of the ‘all in one cycle dealer solution’ combines the reliability of the desktop, the accessibility of the web and convenience of the mobile. Specifically, the upgrade includes integration to eBay and e-commerce sites with mobile access.

> Fisher Outdoor Leisure
SRAM, LOOK, Santini, Troy Lee and more will be showcased alongside some yet-to-be-revealed new brand signings, according to the rumours.

> Gazelle
Gazelle is riding into the future of electric biking through a collaboration with Italian design house Giugiaro Design. The Concept E-Bike integrates the battery and motor into the frame, and will be released as a very limited edition at the end of 2015, with an RRP yet to be set.

> Hardnutz
The Stealth Hi Vis Black helmet sounds like an odd mix of contradictions, but thanks to 19 panels of colour matched 3M Scotchlite reflective material – virtually undetectable in daylight – these helmets are highly reflective under street lights and car headlights.

> i-ride
De Rosa and fresh faced new own brand Orro will be among the i-ride highlights at Cycle Show, over three stands at the NEC.

KTM’s Lycan LT frame is the ‘next step in evolution’ from the previous long travel KTM, the 26-inch Bark. The Lycan is 27.5-inch wheeled and features ultra stiff and high performance PDS rear suspension for a superior ride feel. See it in person at the NEC.

> Madison
Madison’s large Cycle Show presence will lead with the likes of Garmin, GoPro, Lazer and Shimano, among other stocking potentials.

> nuun
Sugar-free and non-sticky, nuun packs in electrolytes and no carbs. Find out more first-hand at the stand of the original portable hydration tablet.

> Orbea
Among the bikes, helmets, spares and more, there’s a good chance that the new Orca (Orbea Carbon) platform will feature, first launched globally at Press Camp.

> Paligap
Californian brand Marin will have a strong showing at the Paligap stand at Cycle Show this year. Look out for Biologic, Mekk and more.

> Pinarello Dogma F8
Designed in partnership with Team Sky and Jaguar, the eighth generation of the award-winning Dogma made its debut at the 2014 Critérium du Dauphiné and will be making its UK trade show debut at Cycle Show. It’s the first and only bike in the world built with T1100 1K carbon and has 47 per cent improved aerodynamics over the Dogma 65.1. In addition, Wiggins’ Union Jack Pinarello Bollide (as seen in the ToB time trial) will be on display at the Yellow stand.

> Powerbar
PowerBar’s Nutrition Lab is open to UK athletes for the first time, a community where athletes, trainers, nutritionists and the like can exchange ideas to hopefully boost performance and help shape future products lines. That and new lines will be promoted at the show.

> Raleigh
The famous bike brand returns to Cycle Show with its arsenal of bikes for the road, for kids, for off-roading, commuting and the rest, over at stand D41. Under the road category will be the Militis performance, Revenio endurance, Maverick touring and RX cyclocross bikes while its e-bike line-up includes the top of the range Motus electric bikes and two new models for 2015, the new Forge and Captus electric bikes in low step and crossbar styles. Other highlights include those kids bikes for road and off-road, dirt-track, grass-track or tarmac-track racing and are sized for kids from ages 3 (14″ wheel) to 11 (26″ wheel). And that’s not all – there’s Diamonback, Haibike, MOA, Lusso, OTE, Selle Royal, Burley, Dahon, Uvex… plenty to get your teeth into. Aside from product, Thursday and Friday will see presentations on the development of its bikes (10am and 1pm) and accessories (11am and 2pm), as well as its Cyclelife franchise (12pm and 3pm).

> Reece Cycles
Reece’s not inconsiderably-sized brand portfolio includes Hamburg-based Bergamont bike brand, among others.

> Silverfish
Yeti, Easton Cycling, Mondraker (including the WMB ‘trail bike of the year’ Foxy RR), SDG and more make up the Silverfish line-up. The full range from Ritte Cycles will be on show too, including the new 1919 TT frame and Crossberg CX bike. Head to stand D25 for the full line-up.

> Taggisar ICE Stickers
Taggisar is bringing to the market QR code tags that can be stuck to helmets, so if an emergency does occur, a quick scan of the code will reveal key medical information and emergency contact details.

> Tenn Outdoors
For the first time since it launched in 2007, Tenn Outdoors will be appearing at Cycle Show showing off its road, MTB, commuting and tri products, over three levels of garment – Tenn Active, Performance and Optimum.

> Trek
Jens Voigt’s personalised Madone is going to be at the Trek stand throughout the weekend. He’s there himself too. The customised model includes his ‘shut up legs, shut up body’ motto on the top tube, a signature paint job with colours from his previous teams and the German flag, and symbols on the downtube to mark “the number of souls Voigt has crushed in his career of attacking." Features include a Shimano Dura-Ace Di2 11-speed groupset and Bontrager parts, including the Aeolus 5 carbon fibre wheels and handlebar. Voigt will be there in person to check Trek is looking after the Madone and take part in a Q&A. Trek’s women’s Silque SLX will also be appearing and available to ride on the test track.

> Velotech
The all-new Rotor Power LT crank is coming to the NEC via Velotech Services. Riders will be invited to turbo test the superlight powermeter for themselves, with their live data appearing in screen.

For more Cycle Show previews, click here.

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