BikeBiz Bicycle and cycling retail news
Cycle Republic and Tredz Bikes have agreed a partnership with ZyroFisher to retail BMC bikes.
They will stock a range of over 30 bikes, across both retailers, from road, MTB, gravel, hybrid and electric models with exclusive access to the Alpenchallenge hybrid bikes. The flagship model available is BMC’s “fastest bike ever produced”, the Timemachine 01 Road One developed with advanced tube profiling to maximise aerodynamic performance.
Peter Kimberley, managing director, Cycle Republic and Tredz Bikes, said: “The pride, precision and quality engineering created from this brand is outstanding and something I am proud to retail across both performance cycling businesses. This has been a huge effort from all parties to develop this partnership at pace, something I am looking forward to developing over the coming months.”
ZyroFisher sales director Damon Smith added: “This is an exciting new chapter for ZyroFisher which will help us increase the distribution of premium, high-end bikes. This new partnership will help us deliver a key part of our strategy to grow BMC across the UK market. We’re thrilled to be working with Cycle Republic and Tredz Bikes.”
All bikes are already available in all Tredz shops, via click and collect or home delivery at tredz.co.uk, Cycle Republic expect to be stocking bikes later this month across all stores and online at cyclerepublic.com.
ZyroFisher announced an exclusive distribution partnership with BMC Switzerland earlier this year.
