BikeBiz Bicycle and cycling retail news
ZyroFisher has announced an exclusive distribution partnership with BMC Switzerland, manufacturers of road, mountain and e-bikes.
The Swiss bike brand will be serviced by a dedicated team, and stock will be available from ZyroFisher from June 2019.
Matt Barker, chief executive officer at ZyroFisher, said: “We are delighted to be partnering with BMC to be its exclusive partner for the UK territory. Together, we see huge potential in developing an IBD network that replicates the success of the premium road, mountain bike and e-mountain bike ranges that BMC has experienced across the globe.”
BMC began in 1994 in Grenchen, Switzerland, where it is still located today. It has an in-house R&D facility, the Impec Lab, which is the ‘beating heart’ of its research and development programme within the company.
Marcel Emmenegger, director of sales distributor markets at BMC Switzerland, added: “We at BMC strive to deliver the best possible customer service experience. For this reason, we are very pleased to partner exclusively with ZyroFisher in the UK and we are looking forward to working closely together.”
