A new idea in cycle lighting has been revealed from Azerbaijani designer Elnur Babeyev, who has invented a system that projects a message onto the rider’s back.
Linked with a mobile application on which you can customise your signage, the Cyclee projector faces toward the rider’s back and projects the relevent image dependant on the rider’s movements.
The system mounts to most seatposts. Read more about the designer’s Red Dot Award shortlisted project on Industrialdesignserved.com.