Cube pulls out of Eurobike and opts for in-house show

Cube’s large two-tiered presence at German-set super show Eurobike has come to an end with the brand pulling out of the show in favour of its own in-house event.

Cube is currently constructing a brand new showroom at its Waldershof HQ in Germany in preparation for its 2017 product launches.

While Cube’s statement mentioned Eurobike by name, it seems its presence at other shows will be cut too: "After several years of product presentations at numerous locations, CUBE chooses to concentrate all activities to its home location next year."

So there’ll be less of this:

And more of this:

Cube added that the revised show will be "an ideal opportunity to offer dealers a complete experience, including product presentation, product development and production process".

CEO of Cube distributor Cube Bikes, Lennard van Winden, said: "It is fantastic to get this opportunity to welcome our dealers into CUBE’s kitchen, where we have an extensive area to present our products and are able to offer many extras."

Consumers will be welcome at Cube’s new Waldershof show. 

Eurobike, considered a must-attend for much of the trade, has seen a few high profile departures over the past couple of years, including Specialized and Kona.