In a world that would benefit from more people cycling to work, the bike trade isn't making a bunch of bikes suited to this purpose. Instead, there's a love affair with beach cruisers and choppers. These are now more beautiful than ever, cool even, but practical they ain't.

Cruisers and choppers dominate Interbike

Fat frame tubes and tyres, stunning paint jobs, tractor saddles. You couldn’t move at Interbike without bumping into a cruiser or a Stingray-clone.

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Digital advertising agency Girodilento launched by Scott Purchas

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