BikeBiz Bicycle and cycling retail news
UK-based bike care and cleaning brand Crankalicious has today announced a new partnership with Team Wiggins for the 2018 season.
The partnership sees Crankalicious become the official bike cleaning partner of the team, which includes upcoming riders such as Tom Pidcock, Mark Donovan and Gabriel Cullaigh. Crankalicious will provide a full range of cleaning products to the team.
Speaking about the partnership, Team Wiggins general manager Andrew McQuaid said: “It’s great to have Crankalicious on board as the Official Bike Cleaning Partner of Team WIGGINS. Keeping our equipment clean and running smoothly is of utmost importance so our riders are able to perform to the best of their abilities and with Crankalicious’ excellent reputation for quality we have no doubts that their high quality products will do just that.”
Crankalicious brand manager Tony Hetherington added: “Team WIGGINS are dedicated to their sport and require only the highest quality equipment available to compete at such a high level.
"This is something we at Crankalicious identify with as we only use the highest quality raw ingredients in our products for top level performance. Partnering with such an exciting and promising team is a big step forward for Crankalicious and something we’re really proud to be a part of.”
