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Bournemouth council has put up four flashing speed signs costing £12,000 in an attempt to ‘slow cyclists down’, The Telegraph reports.
The four digital devices cost £3,000 each and have been placed along the seven-mile beach promenade with the aim to reduce the number of clashes between cyclists and pedestrians.
The vehicle-activated signs flash up the speed limit of ten miles per hour to warn riders they are going too fast.
