Core exhibitors tell dealers why they should visit their stands at Whittlebury Hall...

CORE BIKE 2011 GUIDE: Silverfish and 2pure

“Silverfish UK continues its support of IBDs by offering fast and efficient service, right from when you place an order to the goods landing at your store. The Silverfish Core Bike stand is always a hive of activity and a must-see room at the show – 2011 is no exception. On display will be top brands from around the globe, all of which are already market leaders in their categories.

Premium Italian brake manufacturer Formula joined Silverfish in December 2010 and Core Bike will be the first time the brand is displayed to the IBD network.

Having ridden Formula brakes for years, the whole team are huge fans. The brakes have won numerous accolades and have succeeding in pushing the benchmark higher and higher. Formula has built its business on high levels of performance and product quality, which has won them fans the world over and cemented them as market leaders.

Likewise, Race Face continues as a leading components manufacturer, further increasing its premium performance components, softgoods and protection line-up for 2011. New components in the form of ten-speed cranks, bars, stems, seatpost and accessories join the line-up as does a whole new finishing groupset called Turbine. Race Face also offers an increased softgoods and protection line-up.

Also on display will be the frames from Cove and Turner bikes, both with tweaked popular models and new frames added to the ranges. Mondraker once again has one of the most complete MTB ranges on display, with bikes starting under £300 and ranging up to the ‘most sought after DH bike of 2010’ the Summum Pro Team. If all that’s not enough, then Silverfish’s three new brands should make the stand a must-see. Spanish clothing and accessories brand Spiuk offer and a full head-to-toe product range, which includes helmets, shoes, eyewear, as well as softgoods and massage oils for all disciplines of cycling. Chub and REVL both join Silverfish from The Hive in the USA and offer performance MTB and track hubs and carbon road brakes. Add to that the new T2 full face helmet, new e*thirteen XC and DH cranks, Elka Supension units, EVOC bags and SDG saddles you can see why visiting the Silverfish room is a must.”

“For CoreBike this year 2pure is pulling out all the stops. An expanded product range means that for the first year 2pure will be showing in two rooms. One room is dedicated to Ibis Cycles – allowing the dealer to fully appreciate the range and the new models.

As always there will be the latest product from all its brands. Highlights include the 2011 spring/summer range of De Marchi clothing, Lizard Skins’ all-new glove range, the latest cockpit componentry, all new pedals from Crank Brothers and some amazing new lights from NiteRider.

Every year at Core 2pure offers a great selection of prizes and incentives to sign up for its sell-in programs. Last year the firm gave away a fully tricked out Ibis Mojo and it has something special lined up for this year too, but you’ll have to wait and see what it is. Add to that guest speakers and representatives from all the brands and there really is no excuse not to come and see what is on offer.”

For more on Core Bike click here.

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