The final part of the BikeBiz guide to Core Bike 2010...

CORE BIKE 2010 GUIDE: Upgrade and Windwave

Having had since last year’s show to settle in with Upgrade, Kinesis is starting to perform and the brand’s tenth anniversary has brought further sales growth, with Decade proving a success.

For 2010, Upgrade will introduce new frames, which will be available for the spring racing season. The new KM-810 carbon MTB frame is designed around a familiar racing geometry with a hint of trail in the angles, meaning the frame is ideal for the newer breed of technical singletrack XC courses, found especially in the UK. The frame is a full monocoque design, has s-bend stays for improved comfort, is designed for a 90 to 100mm fork and weighs in at just 1,100 grams for the small size painted.

The New Year also sees the revamping of a Kinesis UK classic, the ever popular XC Pro, now on its third incarnation. The XCPro3 makes full use of Kinesis International’s vast experience in aluminium SPF forming, utilising the hot-gas forming technology to produce the oversized down-tube for the new frame, saving weight and adding stiffness. The KR-810 road frameset also receives a fresh look with a new colourway for 2010. The Kinesis premier stockist programme continues and will be providing improved margins for shops to expand their Kinesis UK offering.

Atomlab founder Mike Flaherty will be on hand to share his passion and enthusiasm for design and riding. Flatherty’s new Pimp and GI suspension forks are now in stock with Upgrade and the full range of colours, including the stunning raw finish forks, will be on display. Also on display for the first time will be the new Trailking Slopestyle full-suspension frame. Built using Daytona cromoly tubing and specced with a Marzocchi Rocco air shock (providing 5.5-inches of travel) this is a seriously hardcore play bike.

Morgan Nicol will be making his annual trip to Core Bike again this year to present the latest Oval Concepts range. After another year working with pro tour teams and the world’s top triathletes, Nicol has even more cutting edge products that must be seen by those retailers with an interest in triathlon and road. Nicol’s new A911 and R911 forks take the Jetstream technology to a whole new level. As used by Ridley on the famous Dean frameset, the A911 forks are UCI/ITU accepted for competition, have a massive 80mm depth and were co-designed by Bruce Eddington, head of carbon forming at Force India’s Formula One team.

Meanwhile, Reynolds will have its ground-breaking new RZR wheels on display in the Upgrade room. Not only do the RZR wheels weigh in at a ridiculously low 875g a pair, they also encompass the latest in aero technology, with their Swirl-Lip-Generator to enhance airflow over the trailing edge of the rim and full NACA approved aerofoil spokes. Reynolds will also have on show its 1kg MVUL T wheelset and its new Assault tub wheels, which bring Reynolds’ sector-leading uni-directional, full-carbon rim technology and amazing braking performance to a competition package at less than £900.

Windwave has been supplying the bicycle business with leading product for over 20 years and tells BikeBiz that it believes its 2010 line-up is its strongest yet. It promises that new products will focus on quality, performance and improved margin for dealers.

Following Windwave’s signing this August, Lucozade will be appearing at Core with its range of easy-to-understand and great tasting products broken down into clearly defined needs. Dealers at the show will get to see the complete range of products from the brand along with some of the available POS.

Marzocchi’s 2010 line-up is also set to feature at Core. The firm has gone back to its roots and re-introduced the tech that made the original bomber such a success. Improved designs and exotic materials mean the latest range is of the highest quality, with the best performing range to date. An exclusive limited edition fork is set to appear at the show.

Meanwhile, FSA’s latest innovations include the updated K Force and SLK ranges and Windwave is set to continue its easy to achieve buy-in dealer packages to ensure the best price for the 2010 range. The show will also see the re-launched Vision, with some great Core wheel offers. Vision is available as an add-on to dealer’s FSA package, too. Corsair’s innovative suspension frames will appear at Core Bike, as will new competitively priced build-up kits from the firm, which promise to make the transition from frame to bike as easy as possible.

The Colnago range will feature heavily, as Windwave tells BikeBiz: “Pre-sales of 2010 Colnago range have been extremely strong and with huge consumer interest it has never been a better time to become a dealer. At Core we will have the complete 2010 range and a new show exclusive in the Colnago Master.”

Colnago’s international sales manager, Diego Colosio, will be joining Windwave at the show, as will Mr Colnago’s grandson, Alessandro Colnago.

Also set to appear is A2Z – the one-stop shop of disc brake spares and accessories designed to solve the various compatibility issues faced by the many types of disc brakes and mounts available on the market. A2Z also offers a range of colour matched accessories that include QR sets, headset spacers, bottle cage and chain ring bolts.

Ice Toolz’s revised home mechanics tool kit will also appear, now including higher quality tools and smart new case, as will the new Trail buddy compact kit for trail side repairs. What MTB? Magazine recently awarded Gold and Value prizes to the firm’s best-selling ten-function multi-tool, which Windwave offers custom shop branding on.

The 2010 Mace clothing range – suitable for wearing on and off the bike – features new-for-2010 lines, including a women-specific range and some unique finishes to its bestselling helmets.

For more on the products and services on show at Core Bike 2010 click on the links below:
2pure and Buffera
Chicken Cycle-Kit and Citrus-Lime
Cordee and Extra
Fox and Hope
Ison and Jim Walker

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