Dealer finder included as part of the new online portal

Consumer-focused Rubena Cycle site goes live

European tyre brand Rubena has open the virtual doors to its all-new consumer-focused website. features product information and a ‘flickable’ 52-page digital page-turning catalogue. There’s bullet point detail too on the Czech Republic manufacturer’s mountain bike, road race, touring, BMX and cross country ranges.

There are also action video clips; blogs; social media links and – last but not least – the facility for consumers to find their nearest Rubena stockist.

Now stocked through tyre distributor Bike Tyrestore, Rubena is enjoying a UK resurgence, BikeBiz is told. Alongside its current sales and marketing drives, the firm will be exhibiting at Cycle Show at Birmingham’s NEC this September.

Dealers wishing to jump aboard with Rubena can access a trade link via

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