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Coke launched the TV campaign at a press event in New York last night.
Sales of Coke Classic in the US fell 2 percent in 2005.
Coke’s new campaign is a throwback to the inspirational ads of the 1970s. ‘Parade’ shows a BMXer drinking a Coke and riding his bike through a small-town America parade, which eventually disappears.
Wieden+ Kennedy were appointed Coke’s advertising agency in October last year.
The new TV campaign will appear globally after the footy World Cup ends in July.
Esther Lee, chief creative officer for marketing, strategy and innovation at the sugared water maker, said the mission was "to make Coke more important to people."
The ‘Parade’ ad can be viewed at:
