The British Cycling National Downhill Mountain Bike Series - without a title sponsor for four years - has signed a five-figure deal with "Europe's biggest online bike store". Chain Reaction is based in Northern Ireland.
Chain Reaction becomes title sponsor of DH MTB series
The NACC-organised event starts over the weekend of April 7th/8th/9th at a new race venue in west Wales near Dolgellau at Upper Corris.
Both Chain Reaction Cycles and NACC Events see the deal as a long term relationship "destined to make them both not only the biggest but the best in their respective businesses."
NACC manager Siobhan Fahey said: Chain Reaction’s considerable investment will allow us to have the best of everything at all our races and this will become more and more noticeable as the seasons goes on.
In other news...
In the first of a five-part series, The Association of Cycle Traders (ACT), the largest cycle trade organisation in the UK, helps retailers boost their business. This month, a look at how the cost of living crisis will nudge more consumers towards cycling