BikeBiz Bicycle and cycling retail news
A visual merchandising firm worked fast to deliver an eye-catching window display for David Millar’s CHPT3 bikes at London’s Brompton Junction.
From concept creation to installation took just four working days.
After interpreting Brompton’s brief, the Kesslers creative team went through only one stage of designs before establishing a final proposal. They were then able to design all graphical elements and manufacture the full display at Kesslers’ in-house manufacturing facility in Stratford, East London, ensuring it was in place by the deadline.
The stripped-back display, which recently launched in the Brompton Junction flagship store in Covent Garden, complements the minimalist aesthetic of the CHPT3 X Brompton bike.
Kesslers integrated a high-definition LCD screen into the final design.
Kesslers account manager Philip Cuthberson said: “The incredibly short turnaround demonstrates the impressive agility and flexibility of Kesslers’ creative team, who realised the brief, produced high-quality and inventive print material and even incorporated an HD LCD screen for improved customer engagement over a standard window display.
The CHPT3 display will be in situ in Brompton Junction Covent Garden for a number of weeks. The bike was produced in a limited run of 700.
