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Online competitive intelligence service Experian Hitwise has found retailer Chain Reaction Cycles to have the most visited cycling site in the UK.
The ranking was based on market share of visits among all the UK websites in the Hitwise Sports-Cycling industry in 2011.
Hitwise used a sample of more than eight million UK internet users, from a wide range of ISP networks and opt-in panels from users in the home, work, educational establishments and public access terminals in order to produce results that are unmatched in timeliness, depth and breadth.
“To find out that we’ve once again been named the number one cycling website in the UK is a massive honour," explained marketing manager Damien Duggan.
"Not only is this an exciting time for the company, but also for cycling as a whole. It’s taken a while but it’s good to see that the sport is finally making it into the mainstream – from Mark Cavendish’s Sports Personality of the Year Award win, the increasing presence of commuting cyclists on the road, to the continued investment in off-road trail centre facilities. Cycling feels like it’s really coming of age at last.
"We’d like to thank all our new and loyal customers for their continued support, and to win this award once again is another proud moment in our company’s history.”
