Appointments

Carbovation GmbH, the company behind the premium cycling brand Lightweight, has announced the appointment of Christian Lichtenberg to its management team. Bringing deep expertise in advanced carbon technologies and a lifelong passion for cycling, Lichtenberg will play a key role in driving Lightweight’s global growth and innovation strategy. An accomplished …

Peaty’s has announced several full-time additions to the team. Mike Sanderson, Stuart Sampson, and Rob Sherratt bring decades of combined experience in the mountain bike industry, across product development, ecommerce, marketing and riding bikes. It’s been good to welcome new faces to the brand. With the warehouse expanding, we’re building a …

MAHLE and Management Board Member Jumana Al-Sibai have mutually agreed to end their cooperation on December 31, 2025. Al-Sibai has been a Member of the MAHLE Group Management Board since April 2021, most recently responsible for heading the“Thermal and Fluid Systems” business unit, newly formed in the course of a …

ZyroFisher has appointed an experienced specialist to lead its marketing team. Zoe Brookes has joined as senior marketing manager and will drive campaigns to support its growing portfolio of UK and international brands, including its own Altura mark. Zoe Brookes has more than 25 years of marketing experience, including over …

Panasonic E-Bike Systems has welcomed two new colleagues from Japan into its European team. The announcement states the two experienced engineers were key contributors to the engineering of the new Panasonic GXM e-bike motor and will provide on-site support to the European technical and service team. With their extensive expertise …

Schwalbe has welcomed Richard Barling as Sales Promoter for the Midlands area and Wales. Working alongside existing Sales Promoters Ben, Grant, and Ed, Derbyshire-based Richard will be supporting retailers across his area, offering expert technical advice, marketing support, and in-depth training on the full range of Schwalbe products. Richard brings …

US wheel brand, Boyd Cycling has announced the appointment of Patrick “Paddy” Blake as UK Market Manager. The brand says this strategic move strengthens its commitment to serving riders and retailers across the United Kingdom and Europe. With nearly two decades of experience in the cycling industry, Paddy brings deep …

The Bicycle Association has announced the appointment of Bronwyn Benstead to the team, bringing with her nearly 15 years of experience in retail, manufacturing, and supply chain planning throughout the outdoor industry. Throughout her career, Bronwyn has distinguished herself by transforming data into commercial outcomes, demonstrating a keen ability to …

Marin Bikes UK has announced that Eloise (Ellie) Park has officially been appointed account manager for Scotland and Ireland. The brand says they wanted to share the news, as “even though the UK bike industry is showing some green shoots of recovery, the trade is still not without its issues.” …

HydraPak has announced the appointment of Aaron Brown as Vice President of Sales – a role in which Brown will lead HydraPak’s global sales strategy, driving strategic growth across OEM, speciality retail, and international distribution channels. As HydraPak enters its next chapter of growth, Brown’s leadership will help the brand …