BikeBiz Bicycle and cycling retail news
Canyon has officially launched sales to consumers in the United States.
German-engineered road, mountain, triathlon and commuter bikes are now available direct-to-consumer from www.canyon.com with delivery to all 50 states. The first orders were processed yesterday and riders will receive their new bicycles within a matter of days.
“Thirty years ago, I started Canyon selling parts from a trailer I brought to local races,” said CEO and founder Roman Arnold. “Launching sales in the United States marks another great milestone for all of us in the Canyon family, from our design team to our engineers to our top professional riders, as we begin a new chapter of sharing our passion for cycling.”
“The past few months have obviously been very intense integrating personnel, an ERP system, a CRM system and web software,” said president of Canyon USA Blair Clark. “However, our team’s aptitude and can-do attitude is amazing. The employees are passionate about creating an emotional connection between our customers and our bikes. Our team demands the best results from one another and along the way wants to build the best bike company. Often when I’m out riding my Canyon, I get the same two questions: ‘When can I buy one?’ Or, ‘Where can I test one here?’ It’s incredibly rewarding now to be able to say, ‘Go to our website – you can order one of these legendary bikes today and you have 30 days to try it out for yourself.”
Canyon USA is based in Carlsbad, California with a logistics facility in nearby Chino. The Canyon R&D Department is currently made up of some 50 engineers, designers, product managers and quality controllers.
