Headset manufacturer Cane Creek is to donate profits from the sale of a limited edition headset to World Bicycle Relief charity.
500 limited edition Reserve headsets will be produced for the World Bicycle Relief charity, which aims to improve provide access to independence and livelihood through bicycles, providing sustainable mobility in disaster assistance and poverty relief.
The Reserve will packaged in a Western Cedar wooden box, with the headset featuring intricate laser engraving created by headset design engineer Jim Morrison. He said: “I could not be prouder of this design and the organisation it will benefit.”
Cane Creek marketing director Jason Grantz explained the key role that bicycles and the charity can play across the world: “We believe passionately in the work World Bicycle Relief is doing in Africa. The World Bank has pointed out that improvement in transportation for Africa is vital to economic growth, the health of its people and access to education.”
Cane Creek president Brad Thorne added: “World Bicycle Relief has shown time and time again how their program is working and changing lives.”
World Bicycle Relief president F K Day said: "We greatly value Cane Creek’s generous support of our mission. While we enjoy this stunning work of art, the bicycles purchased through this limited edition will save lives and can rewrite the future for a family in the hands of a man, woman or child fighting for their education, livelihood and community."