BikeBiz Bicycle and cycling retail news
Following the recent renovations to Cambridge cycling mainstay and key community shop Cycle King, retail operations manager Darren Hunt has confirmed that the shop is now fully operational once again.
A temporary pop-up store was opened as a temporary measure, offering a range of 250 bikes, with a further 250 available to customer within a few hours.
“We re-opened our doors on Saturday – two days earlier than planned with a newly refitted store in Cambridge,” commented Hunt. “The temporary shop turned out to be a great success in maintaining our service levels to our customers and actually grew sales during this period – it shows our commitment to local our community to maintain great service is appreciated by our customers.”
He continued: “We managed to increase the number of cycles on display to over 450 cycles – all of which were ready to ride away – and introduce a number of new concepts.
“We are keen to bring in a much easier shopping experience with a ‘shop within a shop’ feel offering clearly defined areas for each range, new BMX area and clothing area. The shop now comprises of a racetrack-styled floor, so that it will make orientating the store much easier and also offer the chance to test out a bike – especially around the children’s bikes.”
