In an article called ‘British Cycling uses web to find talent’, Revolution magazine said British Cycling – the new name for the British Cycling Federation – would be using a "new-media project worth more than £150 000 to help find potential Olympic champions."
According to Revolution, the British Cycling site is due to launch next April and forms part of the organisation’s £9 million campaign over the next four years to find talent
in UK schools.
News on the British Cycling World Class Start programme was first broken on bikebiz.co.uk on 2nd August: we emailed Revolution with the story, and now they’ve run their own version of it.
“This project forms part of Sport England’s lottery-funded initiative to find and support young athletes,” Ian Drake, national talent co-ordinator at British Cycling, told Revolution.
“There aren’t enough kids in the sport and we want to get them involved. The web site will act as a shop front and interactive element to help get the idea across.”
Agency Forma Communications will produce the web site.
2nd August: BCF to rebrand itself as British Cycling
The British Cycling Federation unveils a new logo in a press release to be sent next week, chopping the word ‘Federation’ from its public face. The rebranding is in recognition of the BCF’s growing role in creating the cyclists – and the cycle champions – of the future. Next year’s £2m World Class Start programme will knock your little white socks off…