Bosch e-Bike Systems celebrates ten years

Bosch eBike Systems is celebrating its ten year anniversary.

The company was established in 2009 as a start-up within the Bosch Group. It was given development support and room to grow within the group making use of the available expertise, including cordless technology behind cordless power tools, as well as electric motors, electronics and sensors in the automotive sector.

“Ten years ago, we started out with a handful of employees who believed in the pedelec, demonstrating excitement and a lot of personal commitment,” said Claus Fleischer, CEO of Bosch eBike Systems. “Nevertheless, none of us would have expected what success story would develop from these beginnings.”

Following its launch in the European markets, the company opened its own subsidiaries in North America and Asia in 2014. It has also been active in the Japanese market since 2017.

The first e-bike drive system from Bosch celebrated its debut at Eurobike in 2010 and went into production in February 2011. Two years later, the Active Line and Performance Line drive units were launched, specially developed for city trips and touring. This development continued in 2015, with the Performance Line CX.

In 2014, Nyon was brought to market as a connected, all-in-one onboard computer. The acquisition of COBI.Bike in 2017 extended the company’s portfolio of products in the field of connected products and services by adding smartphone-based solutions. The PowerTube 500 was introduced in the same year, and the Bosch eBike ABS then went on sale in 2018.

Fleischer added: “Our goal for the future is to remain one of the market’s main movers and shakers by developing innovative solutions for bicycle mobility and by inspiring people.

“We are confident that the e-bike is a significant response to megatrends such as urbanisation, connectivity, mobility and climate protection. To this end, we aim to continue to make a contribution to pioneering products and services relating to the topic of connected biking.”

The Bosch Group will transform the former Bosch eBike Systems business unit into an independent division as of 1st January 2020. Until now, Bosch eBike Systems has been part of the Automotive Electronics division.