Peter Smith, CEO of Bollé Brands

Bollé Brands acquires Spy Optic

Bollé Brands, which was acquired by A&M Capital Europe in August 2018, has announced the acquisition of the Spy Optic brand.

With this new acquisition, Spy Optic joins its existing brand portfolio of Bollé, Bollé Safety, Serengeti, Cébé and H2Optix.

Founded in 1994 and based in Southern California, Spy Optic designs, markets and distributes premium sunglasses, goggles, helmets and prescription eyewear.

The combination will bolster Bollé Brands’ scale in North America, will allow Spy Optic to benefit from increased investment in product development and distribution and will facilitate international expansion of the Spy Optic brand beyond its current footprint.

Peter Smith, CEO of Bollé Brands, said: “We are excited to have acquired such an amazing brand. Spy Optic has its own unique and irreverent identity with huge growth potential in North America, its home market, and internationally where Spy Optic will leverage our Bollé Brands international distribution network.

“Our dedicated approach, support, and investment will drive exciting new developments in product innovation and design which will form the basis of considerable global growth. This new acquisition establishes Bollé Brands as one of the key players in the premium performance sport and lifestyle eyewear and helmets markets.”

In parallel with this acquisition, Bollé Brands invested significantly in new systems (new ERP, new BtoB and BtoC platforms).

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