Bkool and Drops announce partnership

Spanish indoor cycling software company, Bkool, and Drops, “one of the most exciting young women’s teams on the planet”, have announced a partnership which will provide “fantastic mutual benefits through the use of Bkool products”.

Made up of ten young mainly British riders with Olympic, World Cup and World Championship medals between them, Drops will receive Bkool’s ‘top-of-the-range’ cycling training equipment to supplement training and racing preparations, including Bkool’s new Smart Air turbo trainer. The software company will provide each of the riders with premium access to its online simulator.

Javier Cedepano, marketing and sales director at Bkool, said: “This is a great time for women’s sport and women’s cycling, and we are delighted to be a part of it. Drops is such a vibrant young team that has the potential to do some really special things this year.”

Bob Varney, team director of Drops, said: “After such a difficult period of uncertainty, we couldn’t be happier to be signing with Bkool. There has definitely been an upshift in our fortunes and Bkool’s incredible technology will certainly help boost our training, and help us kick on to great things this season.”

In other news...

Isadore introduces new logo as part of brand’s development

Isadore, the Slovak cycling apparel brand, has introduced a new logo, identity and several changes …