BikeBiz Bicycle and cycling retail news
Bikmo, the provider of specialist insurance for cyclists, has partnered with Silverfish, the UK distributor of Yeti and Norco.
The partnership, which launched at COREbike, will mean all riders buying Yeti and Norco bikes will be able to insure their new bikes for free for 14 days.
In line with Bikmo’s mission to protect the world’s riders, this allows new bike owners to experience the thrill of their new ride with peace of mind protection.
Participating dealers for Bikmo’s 14-day free cover on new bikes will earn a share of revenue and become preferred dealers for replacing customers’ bikes in the event a claim is made with Bikmo.
This means more riders protected, an investment boost for retailers/dealers, and a better experience for anyone claiming with a Norco or Yeti bike.
Rob Grisdale, global head of partnerships at Bikmo said: “We’re delighted to partner with Silverfish to protect that ‘new bike’ feeling for Yeti and Norco riders. We’re looking forward to working with dealers to support their business by adding insurance to the mix of services they offer their customers”.
Matthew Osborne, managing director at Silverfish UK added: “We’re stoked to announce our partnership with Bikmo, enhancing the value we offer our retail partners and enabling consumers to leave the shop with their new Yeti or Norco bike and immediately hit the trails knowing they’ve got cover. Because, let’s be honest, when you’ve got a brand-new bike your focus is on going for a rip, not arranging insurance; we’ve got that covered now.”
Dealers who want to find out more should get in touch with their Yeti / Norco rep, or email Bikmo directly at partners-ukie@bikmo.com.
Bikmo growth plans receive funding
The latter part of 2023 saw Bikmo raise £3.4 million in a Series A extension round led by Puma Private Equity to accelerate European expansion and product innovation.
With the European cycling market growing rapidly, the B Corp certified specialist insurer protects over 75,000 riders in the UK, Ireland, Germany and Austria and is currently focusing on expanding into other European markets and supporting multinational partners.
