BikeBiz takes a look at the latest new products in our August sector guide from some of the leading brands, including Zipp, Genesis, Juice Lubes and more.
This guide first appeared in the August 2026 edition of BikeBiz magazine – get your free subscription here.
1. Brand: Elvedes
Product: Workshop Tools
Distributor: The Cycle Division
New in from Elvedes: Professional Bottom Bracket Socket for all Elvedes twist fit and thread fit systems. RRP £107.99. Centra Lock Tool with integrated centring pins automatically aligns the socket perfectly. The socket features centring pins for: QR, 12 mm, 15 mm RRP £87.99. Tap Set for Tapping and Measuring Thru Axles M12. Contains: M12 × 1, M12 × 1.5, M12 × 1.75, Pitch gauge RRP £47.99.
RRP: Above
2. Brand: Truflo
Product: Electron Max
Distributor: Madison
Truflo has expanded its electric inflation range with the launch of the Electron Max, a high-capacity inflator engineered for multi-market appeal across cycling, automotive and outdoor sectors. Featuring digital pressure control, four preset modes and ±1psi accuracy up to 150psi, the Electron Max combines a rechargeable lithium-ion battery with a unique 12V vehicle-powered operating mode. Additional features include power bank functionality, integrated LED lighting and a comprehensive accessory kit, delivering a versatile, all-in-one inflation solution for retailers and consumers alike.
RRP: £54.99
3. Brand: Hornit
Product: AIRO Balance Bike
Distributor: Hornit
Ignite a child’s passion for cycling with the Ember Orange AIRO. Its eye-catching matte orange finish is the latest addition to the collection and is guaranteed to be the brightest, boldest ride in the park. Weighing just 2.95kg, the award-winning AIRO is feather-light yet built to last, with an ultra-tough magnesium alloy frame and forks. Seamlessly integrated grip-taped footrests, proper pneumatic tyres and an adjustable seat make it a joy to ride, encouraging confident, feet-up freewheeling.
RRP: £139
4. Brand: KranX
Product: Mini pump range
Distributor: Bob Elliot & Co. Ltd.
The new KranX mini pump range has arrived. As with all KranX ranges it is a small, easy-to-stock collection focusing on IBDs looking for low-risk, high-turnover products. Compact, practical and high quality, it gives shops a simple way to add dependable everyday pump options without overcommitting to multiple lines. All pumps are alloy bodied, easily adaptable to Sch and Presta valves and presented on the usual KranX consistent packaging with self-selling guides and instructions.
RRP: From £14.99
5. Brand: KranX
Product: Boreas Alloy Floor Pump With Gauge
Distributor: Bob Elliot & Co. Ltd.
The new Kranx Boreas Alloy Floor Pump With Gauge is Auto-adapt Presta/Schrader valve compatible, has an aluminium body and base. It is switchable between high volume and high pressure, has a 77mm large gauge and weighs 1.42kg. Available in black. Up to 160PSI/11BAR.
RRP: £34.99
6. Brand: Juice Lubes
Product: Dirt Juice, Bike Cleaner and Bike Cleaner Concentrate
Distributor: ISON Distribution
Juice Lubes has updated its bike cleaner range with a new and improved formula for our Bike Cleaner and Bike Cleaner Super Concentrate. The updated products have been introduced with a new look and updated packaging. The new formula boasts improved performance whilst retaining its eco credentials, remaining biodegradable and using 100% recyclable packaging. One litre of concentrate still makes 10 litres of regular Bike Cleaner, meaning it goes twice as far as most competitor products in this sector.
RRP: 1L Bike Cleaner: £11.99 – 1L Bike Cleaner Super Concentrate: £29.99 – 5L Bike Cleaner Super Concentrate: £99.99
7. Brand: Ridgeback
Product: Panorama
Distributor: Sportline
Synonymous with trekking, the Ridgeback Panorama is a flagship touring bike built around a Reynolds 725 chromoly steel frame for outstanding durability, comfort and load-carrying capability. Featuring Shimano Cues 2×9 gearing, TRP Spyre-C mechanical disc brakes, Busch & Müller dynamo lighting and integrated AtranVelo racks, it offers dependable, low-maintenance performance for commuting, expedition touring and everyday adventure riding in all conditions.
RRP: £1849.99
8. Brand: Oxford
Product: Oxford Ultratorch Cube X2 Set
Distributor: Oxford Products
The Cube-X2 takes the popular Cube-X and makes it smarter and safer. New Smart Mode automatically switches the lights on as conditions darken, so riders are never caught out at dusk. A wider 270-degree visibility spread means you’re seen from the side as well as ahead and behind, for genuine peace of mind in traffic. 6 modes, USB rechargeable, waterproof IPX4, and tool-free to fit in seconds.
RRP: £29.99
9. Brand: Nutrak x Vee
Product: Quickstyk Gravel Tyre
Distributor: Madison
The new Nutrak x VEE gravel range combines VEE Tire’s proven tyre technology with Nutrak’s value-driven offering, delivering premium performance across a variety of gravel disciplines. The Quickstyk is a fast-rolling 90 TPI gravel tyre designed for road and hardpack surfaces, featuring a lightweight SynCore casing and speed-focused Pulse Compound for low rolling resistance, confident grip and tubeless-ready performance. An ideal choice for riders seeking efficiency and versatility on mixed terrain.
RRP: £34.99
10. Brand: Oxford
Product: Oxford Grinder Shackle 1 U-Lock
Distributor: Oxford Products
New from Oxford, the Grinder Shackle U-Lock is engineered to defeat angle grinder attacks. Its 14mm hardened steel shackle core is coated in a unique faceted carbide surface that deflects grinder blades and destroys cutting discs, averaging ten discs per side. A double-locking mechanism prevents shackle rotation, forcing thieves to cut both sides. A protective silicone coating on the shackle and body helps prevent bike damage. Sold Secure Powered Cycle and Pedal Cycle Diamond certified. Available in 260mm and 320mm.
RRP: From: £179.99
11. Brand: Madison Eyewear
Product: Crypto Hypershift Glasses
Distributor: Madison
Available now in limited quantities, the Madison Crypto Limited Edition sunglasses combine bold oversized styling with premium performance for road and trail riding. Featuring a high-definition blue-tint photochromic lens that adapts from Category 1 to 3, lightweight TR-90 frames and a fully adjustable fit, they deliver exceptional comfort, protection and visibility. Supplied with a protective hard case and backed by a Limited Lifetime Warranty, they’re a standout addition to any premium eyewear range.
RRP: £79.99
12. Brand: Bluegrass
Product: Venture Vest
Distributor: Extra UK and Cyclex
The Bluegrass Venture Vest combines certified protection, hydration and storage in one streamlined piece of kit, designed for all-mountain, enduro and e-MTB riding. Featuring EN1621-certified Level 2 back protection and Level 1 chest protection, it delivers reliable impact absorption while maintaining freedom of movement. With breathable mesh construction, adjustable fit, five secure storage pockets and space for a 1.5L hydration bladder, it provides all-day comfort, protection and practicality without the need for a backpack.
RRP: £249.99
13. Brand: Genesis
Product: Tour de Fer 40
Distributor: Sportline
Completing the range as the new flagship model, the Genesis Tour de Fer 40 delivers premium specification for serious touring and adventure riding. Built around Genesis’ renowned steel frame, it features Shimano CUES 2×10 drop-bar gearing, TRP Spyre mechanical disc brakes, Busch & Müller dynamo lighting and front and rear luggage racks as standard. Fully equipped straight out of the box, it’s designed for long-distance touring, bikepacking and expedition riding with no compromises.
RRP: £2199.99
14. Brand: crankbrothers
Product: Mallet Trail Speed Lace Vent
Distributor: Extra UK and Cyclex
Built for the hottest trail rides, the crankbrothers Mallet Trail Vent shoe is engineered to maximise airflow and keep riders cool when temperatures soar. Lightweight, breathable and quick-drying, it features a highly ventilated mesh upper, Speed Lace closure and shock-absorbing EVA insole for all-day comfort. The Match outsole delivers efficient power transfer, excellent pedal engagement and confident off-bike traction, while reinforced toe and heel protection provide durability and stability on demanding summer adventures.
RRP: £189.99
15. Brand: Reid Bikes
Product: Reid Firetrail 2 Flatbar Gravel Bike
Distributor: Windwave
The Reid Firetrail 2 Flatbar is a premium flat-bar gravel bike built for both adventure and everyday riding. Featuring a lightweight 6061 alloy frame, carbon fork, 10-speed L-TWOO drivetrain, Tektro hydraulic disc brakes and 700×45c Kenda tyres, it delivers confident performance across gravel and tarmac. With luggage mounts, generous tyre clearance and a comfort-focused geometry, the Firetrail 2 offers retailers a versatile, high-value option for riders seeking all-terrain capability.
RRP: £799.99
16. Brand: Panaracer
Product: AGXERO/AGXERO TLR Road Tyres
Distributor: Zyrofisher
Introducing the all-new Panaracer AGXERO, a next-generation road tyre engineered for greater durability without compromising speed. Building on the acclaimed AGILEST platform, AGXERO features the new ZSG Agile-X compound, advanced AX-Alpha casing, and an updated tread pattern for improved puncture resistance, grip, and longevity, while maintaining exceptionally low rolling resistance. Designed and manufactured in Japan, AGXERO delivers the fast, responsive ride road cyclists expect, with added confidence for training, racing, and everyday performance.
RRP: £49.99 (Clincher) – £64.99 (TLR)
17. Brand: Zipp
Product: 404S
Distributor: ZyroFisher
The Zipp 404 S Carbon Wheelset delivers a serious aerodynamic upgrade for fast road riding, racing and high-speed training. Its 50mm deep carbon rim and wide internal profile maximise speed while improving comfort, grip and control with wider tubeless tyres at lower pressures. The result is an efficient, stable and confidence-inspiring wheelset that performs on fast flats, sweeping corners and rough roads, offering impressive all-round road speed and performance without the premium price of top-tier race wheels.
RRP: £985
18. Brand: Hiplok
Product: URBAN D+
Distributor: ZyroFisher
URBAN D+ is a Sold Secure Pedal Cycle Gold-rated D-lock featuring a hardened steel 13mm shackle with a rubberised cover to protect your frame. With anti-rotation double locking tabs and an anti-pick lock cylinder, it offers reliable protection against theft. The lock comes with an easy-install bracket and 1m cable for convenient on-bike carrying.
RRP: £59.99
19. Brand: Topeak
Product: Tubi MiniX
Distributor: Extra UK and Cyclex
The Tubi MiniX is a compact, precision-engineered tubeless repair solution that combines essential trail-side tools in one lightweight package. Featuring a specially shaped plug tool for accurate puncture repairs, two 3.5mm repair plugs and an integrated knife, it ensures riders can quickly get back on the trail. The built-in push-type CO₂ inflator delivers precise tyre inflation via Presta or Schrader valves, while the secure locking mechanism keeps tools safely stored and ready for use.
RRP: £32.99
20. Brand: Lazer
Product: J1 KinetiCore Youth Helmet
Distributor: Sportline
New to the Lazer range, the J1 KinetiCore is a youth helmet designed to deliver premium protection, comfort and everyday practicality for growing riders. Featuring integrated KinetiCore rotational impact protection, the Advanced TurnSys fit system and a clean integrated visor design, it offers a secure, comfortable fit across a wide range of head shapes. Lightweight, stylish and easy to adjust, the J1 is ideal for road, leisure and everyday family cycling.
RRP: £29.99
