BikeBiz Bicycle and cycling retail news
The UK arm of Italian bike brand Bianchi has chosen the Accelerate Agency to handle all digital marketing communications this year, including programmatic advertising campaigns and video content creation.
The news comes days after the UK’s first Bianchi UK store was announced.
One of the agency’s first tasks has been creating long-form and short-form preview videos for May’s inaugural Gran Fondo Bianchi: The Double Devil.
Accelerate will work with the media to promote Bianchi’s products and events using tech to deliver maximum impact and product information to existing and new customers with engagement, store footfall and new sales a core focus.
Andrew Griffin, UK MD, said: ”With more and more demands on time and resources, the integrated approach available with Accelerate Agency made the entire process of digital marketing much more streamlined and efficient. Being at the forefront of digital marketing also means that Accelerate can offer me cutting edge delivery at any point in a campaign, which keeps Bianchi a step ahead.”
Will Miller, Accelerate CEO, added: ”It’s a great pleasure to welcome Bianchi into the Accelerate family – at a very exciting time for our business. With the media relationships and technology available to us, we are a perfect fit for a bike company with the sales ambition of Bianchi UK, who are looking for a partner to embrace new technology for them and to also handle all the logistics this brings with it – saving a lot of headaches and valuable company resource.”
