BikeBiz Bicycle and cycling retail news
British urban cycling brand Beryl has won an award at the international Red Dot Award: Product Design 2019.
The Burner Brake and the Pixel won in the Bicycle and Bicycle Accessories, Lighting category. Designers and manufacturers across 55 countries entered more than 5,500 products in the international design competition for product design.
Daniel Barnes, product director at Beryl, said: “Our mission at Beryl is to design innovative solutions for urban cyclists, with the end goal of removing barriers to cycling and getting more people in cities on bikes. To win a Product Design award at the Red Dot Awards is incredibly motivating as it demonstrates that our designs are some of the best in their category.”
The Burner Brake warns other road users that the rider is braking by automatically intensifying in colour. Its braking algorithm used in the smart accelerometer identifies when a cyclist is purposefully braking and alerts those in the rider’s vicinity. The 200 lumen light is waterproof, has ‘Day Flash’ mode and USB charging.
The Pixel is a multipurpose dual-light that weighs 18 grams. It can be used as a front or rear light with both red and white colours available, and thanks to its multifunctional clip and velcro strap it can be fitted to helmets, bags and clothing.
Earlier this year, Beryl was announced as a winner of this year’s iF Design Award, with the Burner Brake winning in the product discipline under the Sports category.
