Distributor takes on nutrition brand, with a range of 'shots' and sports bars

Beet-It now in stock with Hotlines

Hotlines has brought Beet IT into its brand portfolio, a dietary Nitrate supplement that has, we’re told, been ‘proven to improve athletic performance’.

Here’s some science for you: “Dietary nitrate supplementation reduces resting blood pressure and also reduces the oxygen cost of submaximal exercise and can, in some circumstances, enhance exercise tolerance and performance.” (Andrew m Jones, University of Exeter, “Dietary Nitrate Supplementation and Excercise Performance”)”

Beet IT is currently available as two products, a “shot” which is a 90% beetroot juice, 10% Apple juice mix and provides 0.4g nitrate per serving and also a sport bar containing oats and 0.4g nitrate providing both carbs and the benefits of a dietary nitrate boost.

Hotlines are selling packs of both bars and sports bars both of which retail for £1.95 per unit and said it is "able to offer strong margin on these products".

For more info and to place orders contact Hotlines on 0131 319 1444, sales@hotlines-uk.com or order via the B2B site www.hotlines-uk.com

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