The Dutch brand BBB Cycling, known for its bicycle parts, components and accessories, today announces the launch of the Arc FLUX – its latest high-performance eyewear featuring advanced FLUX lens technology in a lightweight, streamlined design. The brand is showcasing the new sunglasses at Velofollies, which is taking place in Belgium over 16-18th January.
The Arc FLUX marks the evolution of BBB’s eyewear range following the introduction of the FLUX lens in 2025. Building on the success of the Valor FLUX by delivering the same advanced optical performance in a new, sleeker package.
BBB Cycling says the Arc FLUX frame is made from sustainable, bio-based Rilsan. This is a castor oil–derived plastic that, according to the brand, reinforces its commitment to sustainability while keeping weight to a minimum for all-day comfort. The high-contrast FLUX lens aims to enhance definition and contrast across a wide range of light conditions, while the anti-fog and oleophobic coatings ensure consistently clear vision, even during high-intensity efforts – according to BBB Cycling.
The fit and stability are enhanced through a dual-size interchangeable nosepiece system, giving riders the ability to customise the glasses for a secure and comfortable fit. And for added versatility, each pair comes with a clear spare lens, making it suitable for low-light riding.
“We’re excited to extend the FLUX eyewear range with the Arc Flux,” says Tjerk Bakker, Senior Product Manager at BBB Cycling. “It brings the same trusted FLUX lens performance into a more compact, stylish design that’s well suited to a wide range of riders and riding conditions.”
Official Eyewear Partner of UCI Women’s ProTeam VolkerWessels
The Arc Flux represents the next step in BBB Cycling’s FLUX eyewear evolution and will be showcased by UCI Women’s Team VolkerWessels throughout the 2026 season. According to BBB Cycling, the partnership marks an important moment for BBB Cycling, proudly supporting a Dutch team competing at the top tier of women’s cycling, while reinforcing the Arc Flux’s purpose-built compact design developed to meet the demands of all types of athletes.
The Arc Flux retails for: € 129.00 / £109.99 and will officially launch at Velofollies (booth 405)
For more information visit the BBB website.
