Avelon, the sports-focused partnerships/affiliate network and insights platform, is proud to announce the appointment of Sam Gupta as its first employee and a founding team member. This milestone comes after an extensive 18-month search for the ideal person to join the company’s leadership team.
Sam joins Avelon at a pivotal stage in its growth, as the company expands its offering to help brands, retailers, and creators unlock new opportunities in the sports industry. Bringing years of experience in managing affiliates from a publisher perspective to the table, Sam will play a pivotal role in shaping the future of Avelon, driving strategy, operations, and building scalable solutions for Avelon’s partners as Head of Publisher Growth.
Finding the right first hire has been one of the hardest and most important moments in our journey. Strangely enough, we weren’t actually looking to hire anyone just yet, but we’d been keeping tabs on Sam for a while and thought we’d better snap him up quickly when he became available.
He’s an absolute pro at what he does, but also aligns with our vision, values, and ambition to build something lasting. We couldn’t be more excited to welcome him as a founding member of the team – Andrew, Founder of Avelon.
Sam will be managing new and existing publisher relationships, developing next-generation tools to help simplify affiliate workloads and helping educate users on strategy, implementation of tools and how to drive sustainable growth. To contact Sam, just email sam@avelonetwork.com.
The appointment of a first employee signifies a turning point for Avelon, as it transitions from a founder-led startup to a growing team with the capacity to deliver more value to clients and accelerate innovation.
Avelon is continuing to build momentum, with 3000+ athletes and 300+ clients joining the network. Sam’s arrival further strengthens the company’s foundation for scaling in 2025 and beyond.


