BikeBiz Bicycle and cycling retail news
ASSOS of Switzerland has announced today the launch of a new, redesigned version of its website.
The major website redesign includes a new intuitive design, more detailed imagery and strengthened communication on the technical aspects of the apparel.
The website offers an easy-to-use platform for clubs and teams to order custom kit, with products ranging from summer through to winter. Teams are able to choose products from different price points and fits, and customize gear with their logo and choice of color and pattern.
The site is now available in five languages: English, German, French, Italian, and Spanish; customers have the opportunity to read and leave reviews of their products.
For those interested in the history of ASSOS, an interactive timeline going back to its launch in 1976 is built into the site, showcasing archived imagery, videos and shoppable content. Integrated social media feeds relay the latest news and current happenings from the brand, while the blog section shares stories from pro-team sponsorships, information on ambassadors, tips on what to wear on the bike and more.
Moving into 2018, additional features will be added for MyAccount holders, a free service available to all customers. Through the integration of a loyalty program, MyAccount holders will access their digital wardrobe, in which they can virtually log all previous purchases, as well as the opportunity to purchase items before they go on general sale.
“The homepage acts as a central hub for customers to understand our technologies and the story behind the brand, as well as providing a one-stop shop for all the cycling apparel a cyclist needs,” says ASSOS Chairman and CEO Phil Duff. “It demonstrates to our customers how far we have come from since developing the first Lycra® shorts in 1976 right through to today, where we now offer worldwide distribution through ASSOS.com, ASSOS retail stores and our network of 1,000 carefully selected bike shop partners worldwide.”
