Ex-Universal development director sets up new venture

Andy Lloyd sets up MotionTrendz

Andy Lloyd has announced a new business, dubbed MotionTrendz, which has been set up to design, produce and source wheeled products for children and adults.

Having been active in the industry for over 20 years, Lloyd previously held the role of product development director at Universal Cycles where he spearheaded Universal’s move into licensed products, managing all of its licenses including Disney Princess, Cars, Postman Pat and Star Wars.

With offices in Essex, MotionTrendz has put together a top team of individuals with over twenty years’ working experience in the industry. Affiliated to a US arm in New Jersey and California – which supplies product for Wal-Mart, Toys R Us and Dicks Sporting Good – MotionTrendz takes advantage of an established worldwide network of factories enabling them to offer goods at unrivalled prices.

Andy Lloyd said: “I’m very excited to launch MotionTrendz, a brand new venture for which I have brought together a unique and hugely experienced team of creative and design talent with a track record of success. Key to the MotionTrendz approach is our unique ability to integrate in-depth market knowledge with design and creative skills at every stage."

Clients of MotionTrendz will also benefit from its comprehensive in-house forecasting service: LifeTrendz. LifeTrendz helps clients gain insight into consumer behaviour, competitor analysis and interpret future trends for individual brands.

Lloyd continued: “At the heart of MotionTrendz’s ethos is the drive to get creative and bring the next must-have products to market. By utilising LifeTrendz, we can challenge the interpretation of the zeitgeist to create winning products that spell success for retailer and consumer alike. 2010 will be an exciting year for us and our clients as we release new innovative items including a range of outdoor wheeled toys and battery operated products ready for licensing.”

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