Three-time German champion Andre Greipel of team Lotto Soudal will now recieve Keo Blade Carbon pedals that carry his name.
Greipel is recognised as one of the most fearsome sprinters in the WorldTour peloton with a record 21 stages wins in the Grand Tours – 11 of which took place in the Tour de France – has become a LOOK ambassador.
A partnership between the champion and the LOOK brand has existed since 2011 when Andre Greipel started riding with the French brand’s pedals.
LOOK group president Federico Musi said: "We are very proud to have a great champion like André Greipel become our ambassador. He symbolizes the LOOK values of humility, teamwork, boldness and performance. Inventors of the clipless pedal, our engineers imagine, develop and manufacture high-tech pedals with precision and passion to benefit the power and performance of our champions. For André, the transfer of his enormous power has to be perfect. "
André Greipel added: "I am very proud and honored to have been chosen as a new LOOK brand ambassador. LOOK is the brand that invented the clipless pedal and built its reputation with the biggest names in cycling. It is an honor to represent the French brand at the highest level. I have been riding with LOOK for over 6 years, the best performing pedals in the most explosive sprints, on full power, beyond my limits. "
To illustrate this partnership, LOOK has launched a Keo Blade Carbon pedal dedicated to the champion that features his colours and Rostock Gorilla logo. The Keo Blade Signature series pedals will be available from March 1st, 2017.