Adventure luggage brand Albek has partnered with Silverfish to accelerate its growth across the UK, Germany and Austria, marking a major step in the brand’s global expansion.
With strong roots in both moto and cycling, Albek creates premium luggage built for riders, travellers, and anyone chasing the next adventure. Every product is designed with performance in mind, engineered to go further, last longer and handle the journey.
Founded in 2017 in Newcastle, Victoria, Albek remains proudly family owned. The range is backed by a lifetime warranty, reflecting the brand’s commitment to durability, detail and real-world use.
Commenting on the partnership, Karl Johan Engdahl from Albek said:
Silverfish have been on our radar for some time. Albek was created by Johnny and the team at Lusty Industries, a distributor just like Silverfish, so the alignment felt natural from day one. We could not ask for a better partner to launch the brand in the UK, Austria and Germany. With their deep roots in mountain biking, reach into moto and reputation for high-end product, we know we are onto something special.
Silverfish CEO Matthew Osborne added:
As someone who has spent more than a few hours in airports chasing adventure, knowing your kit can handle the journey is priceless. I’ve been testing the range this past year on weekend ride outs, bikepacking trips and hauling bikes across Europe, and it’s been brilliant. The build quality is excellent, but it’s the details that stand out – they do everything other bags do, just better. You can tell it’s been designed by people who genuinely know. Albek is going to be a standout addition to our portfolio.
Distribution launches with the introduction of the all-new ECONOHAUL bag, alongside fresh new colourways across the full Albek range.
Product is available to order via www.silverfish-uk.com and www.silverfish-eu.com.
Retailers interested in becoming an Albek stockist should contact their Area Sales Manager, call the Sales Team on 01752 843882, or email sales@silverfish-uk.com (UK and Ireland) or support.eu@silverfish-eu.com (Germany and Austria).
